competitor analysis


competitor analysis
The gathering of data about a competitor's products and prices in order to identify actual or future sources of competitive advantage. An understanding of a competitor's strengths and weaknesses will help an organization to develop its own strategy.

Accounting dictionary. 2014.

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  • Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling …   Wikipedia

  • competitor analysis — comˈpetitor aˌnalysis noun [uncountable] another word for competitive analysis * * * competitor analysis UK US noun [C or U] ► MARKETING COMPETITIVE ANALYSIS(Cf. ↑competitive analysis) …   Financial and business terms

  • competitor analysis — The gathering of data about a competitor s products and prices in order to identify actual or future sources of competitive advantage An understanding of a competitor s objectives, strategies, strengths, and weaknesses will help an organization… …   Big dictionary of business and management

  • competitor analysis — /kəmˌpetɪtə ə næləsɪs/ noun the process of analysing information about competitors and their products in order to build up a picture of where their strengths and weaknesses lie …   Marketing dictionary in english

  • Analysis — (from Greek ἀνάλυσις , a breaking up ) is the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle,… …   Wikipedia

  • Competitor indexing — is a price setting technique used by marketers. Generally, it involves using the price of competitors products in determining the price of your own products. Variations of this strategy include: matching competitors price setting price at an… …   Wikipedia

  • competitor profiling — /kəmˌpetɪtə prəυfaɪlɪŋ/ noun same as competitor analysis …   Marketing dictionary in english

  • analysis — a‧nal‧y‧sis [əˈnælss] noun analyses PLURALFORM [ siːz] [countable, uncountable] 1. a careful examination of something in order to understand it better: • The researchers carried out a detailed analysis of recent trends in share prices. •… …   Financial and business terms

  • competitor profiling — UK US noun [U] ► MARKETING COMPETITIVE ANALYSIS(Cf. ↑competitive analysis) …   Financial and business terms

  • Context analysis — is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external… …   Wikipedia